One Tuesday, Mevrouw de Vries didn’t come. Day two: still missing. On day three, Bakery B’s system flagged a . The baker called her. No answer. He sent a short message: “Missing you. Your sister’s almond cookies are ready when you are.”
Since I don't have your specific PDF page, I'll assume page 23 covers —core themes in Peelen's work. Here's a short, illustrative story based on those principles: Title: The Baker Who Remembered Customer Relationship Management Ed Peelen Pdf 23
(run by an old student of Peelen’s framework) kept a simple CRM log: purchase frequency, favorite items, last visit date, and even a note— “Mevrouw de Vries: always buys two almond cookies, one for her sister in the care home.” One Tuesday, Mevrouw de Vries didn’t come
That afternoon, the baker delivered her cookies personally—free. He also brought a small vase of tulips. The baker called her
In a busy Amsterdam street, two bakeries stood side by side. Both sold fresh stroopwafels. Both had loyal morning customers.