Why protecting what matters most begins with the most difficult word in any language.
This is the clear, firm boundary. Ury teaches that you do not apologize for your "No." You state it with respect but without ambiguity. "I cannot do that because I have a prior commitment to X." El Poder De Un No Positivo William Ury PDF
Before you say "No" to anyone else, you must say "Yes" to yourself. What is your fundamental interest? What are you protecting? Your family, your integrity, your company’s bottom line? Your power to refuse comes from the clarity of your commitment to what you love. Why protecting what matters most begins with the