Justin Lee — Shopback

Justin isn't just building a coupon site. He's building the —integrating travel, dining, and eventually, offline spend.

Choose the tone that fits your platform. Headline: From 3 guys in a garage to a $1B unicorn: The Justin Lee story. justin lee shopback

Banks offered credit card rewards, but nobody offered digital rewards for online shopping. Justin isn't just building a coupon site

A browser extension + app that gives users money back for clicking through their link. justin lee shopback

Most people said e-commerce cashback wouldn't work in Southeast Asia. The margins were too thin. The habit wasn't there.

Justin Lee, former Garena (now Sea) employee. He learned growth hacking during the early days of gaming monetization.