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Performing Influence: A Case Study of MariskaX and Valentina Ricci in Entertainment Content and Popular Media

This paper examines the collaborative and individual roles of digital content creators MariskaX and Valentina Ricci within the evolving landscape of entertainment content and popular media. Moving beyond traditional celebrity studies, this analysis focuses on how these figures utilize platform-specific affordances—such as interactivity, serialized storytelling, and cross-media branding—to construct parasocial relationships and influence audience engagement. By analyzing their output across social video, streaming, and legacy media adaptations, we argue that MariskaX and Valentina Ricci exemplify a new archetype of the “creator-entrepreneur,” whose labor blurs the boundaries between amateur authenticity and professional entertainment production.

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