Brands love her because she doesn't just advertise—she integrates products into her chaotic, lovable narrative. In a digital landscape saturated with filters and fakery, Vivi SepiBukanSapi is a breath of fresh air. She proves that you don't have to choose between being beautiful and being funny, or between being aspirational and being relatable.
In one sponsored post for a coffee brand, she didn't just sip the drink elegantly. Instead, she filmed herself spilling it on her white shirt five minutes before an important meeting. The caption read: "Energi untuk hari yang berantakan (Energy for a messy day)." The post garnered over 2 million views and sold out the product.
Whether she’s giving a tour of her cluttered desk during a work-from-home day, sharing her budget-friendly skincare routine that actually works, or ranting about Jakarta traffic, Vivi keeps it real. Her followers don’t watch her to feel jealous; they watch her to feel seen.