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The collaboration, two years in the making, was born from a shared frustration: the death of the pocket.

In an era where streetwear meets software, the backpack has finally been rebooted. And it took a former NASA engineer and a viral phenom to do it. RofferPacks-Ariana-Lopez

Roffer interjects: “Ariana insisted on that. I said, ‘That’s $47,000 in R&D for a musical zipper.’ She said, ‘Mark, anxiety is expensive. So is losing your apartment keys.’ She was right again.” The collaboration, two years in the making, was